Tha Carter IV takes over The Throne

 
















The numbers for Lil Wayne’s Tha Carter IV came in and as predicted: Lil Wayne smashed Jay Z and Kanye’s Watch The Throne sales. At 940,000 copies sold in the first week,Tha Carter IV comfortably sits atop the Billboard 200. Also known as The Throne. 

According to  Zack Greenburg of Forbes , there is a more analytical reason for Lil Wayne's succcess....

Hard work and experience aside, there were a number of other factors that contributed to the comparative success of Carter IV. Jay-Z and Kanye pursued a complicated release strategy that  included exclusive windows with Apple’s iTunes and BestBuy, in part to safeguard against the possibility of a leak (and angered some retailers in the process). The Young Money/Cash Money team did nothing of the sort, and didn’t expend much energy on security, either.

Although Carter IV did leak a few days before its debut—unlike Watch The Throne, which remained airtight—many people, believe the leak actually helped. It always depends how much time you have with a leak.  This one was two or three days. When you have a project like this and it’s three weeks to a month, it can really hurt you … but in this case the leak didn't hurt at all and actually increased sales.

What's your opinion?? Did the leak help Weezy??? Is the Carter 4 a better lp than WTT?? Comment as you see fit.....

-J-Rod